It's themed Tuesday! Today's questions will all be about...
Advertising & Marketing
Question 1:
What New York City thoroughfare is synonymous with the American advertising industry?
In recent decades, most advertising agencies have moved to other parts of the city, away from the high rents of Madison Avenue.
Question 2:
Clydesdale horses have been used as a marketing tool for this brand of beer since 1933.
Anheuser-Busch owns about 250 Clydesdales, kept at various locations throughout the United States. Traditionally, when used for promotional events, eight horses are hitched to a vintage beer wagon and the wagon is always accompanied by a Dalmation.
Question 3:
"What Happens Here, Stays Here" is a slogan and advertising campaign to promote tourism in this U.S. city.
When the ads debuted in February 2003, they became an almost instant "cultural phenomenon" according to Advertising Age. Then-First Lady, Laura Bush, used the tagline in a discussion with Jay Leno on The Tonight Show in 2005.
Question 4:
When using the CPM metric of online advertising, how many ad impressions will be delivered for a set cost?
CPM stands for cost per mille, with mille meaning thousand in French. In 1995, the search engines Netscape and Infoseek introduced CPM as a pricing model for the then-nascent field of online advertising.
Question 5:
Originally founded in 1971 to manufacture shopping carts, this British firm is the world's largest advertising conglomerate.
The company was founded as Wire and Plastic Products plc to manufacture wire shopping carts. In 1985, an ad exec named Martin Sorell bought a controlling stake in the company and used it to acquire dozens of advertising, marketing and public relations companies.
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